Before Car Sales acquired 50.1 % of Stratton, we helped them clarify and refresh brand. Stratton Car Finance, established in the late 90’s and moving to online in the early noughties, still had more than a touch of the analogue about them. We worked with Stratton to define and evolve their brand, to give them the focus and personality. Strategy locked in, a brand refresh, smarter positioning and relaunch campaign introducing Stratton as ‘Car finance finding machines’… you could say we gave the business a ‘wax and polish’ in advance of the Car Sales aquisition.
Brand Strategy + Brand Positioning + Brand Story & Voice + Brand Mark Refresh + Website & Digital Design + Advertising + Sales & Corporate Collateral