Elkling Brand Mark


Part Elk, part älskling (Swedish for darling), Elkling was created to suggest a young, curious and playful kind of brand, one that spoke to the freedom and the imagination aspect of play, but at the same time talking to the Scandinavian product design aesthetic. A unique brand name for a new kind of children’s play equipment company, welcome to Elkling.


See the full Elkling Brand Identity

Elkling Positioning Line 'open imagination through play''

“Brands to life’s understanding of our concept before we even finalised our product design was nothing short of phenomenal! The creativity and quality of what they have produced has launched us off to a beaming start with pride and confidence of our place in the market for decades to come.”

Gil Carmi | Director