29th Jul 2014| by Brands to life

Best Packaging Design

Yousli Branding - Full packaging shot with bowl

This little guy is a finalist in the best Packaging Design category in the 2014 Food Magazine Awards.

We are Branding Agency rather than a Food Package Design Company, but great packaging can only be developed with a strong Brand Strategy in place. Brands to life® worked to create him (Youli) beginning with Brand Strategy  creating the Brand Identity all of which informed the development and design of the the Packaging. Advertising, the Website Design and Digital Development

Yousli took out honours at the Food Magazine awards, and went on to win gold in several other design awards.

In the years since creating the Yousli for his owners, the brand was sold to interests in the US.  The brand assets (the website in particular) have changed considerably… you can lead a horse to water but can’t make him drink.

But if you’re interested in the original branding, click through if you’d like to take a look at more of our original work on Yousli.