Vision Australia's Carols by Candle light flame icon
Vision Australia's Carols by Candlelight
Vision Australia's Carols by Candle light crowd image

Vision Australia's Carols by Candlelight

Carols by Candlelight is a Vision Australia fundraising event. You might have sung along but have you ever donated? This was the brand challenge to Brands to life™. The ‘Give joy’ creative platform was developed to help get the message out there.

Vision Australia's Carols by Candle light Banner Design

HOW WE ENGAGE

Brand Strategy + Brand Story + Brand Mark + Brand Identity Style Guide

We set the brand foundations to support the creative platform of ‘Give joy’ and developed a distinctive mark. The mark needed to be celebratory (of course) but also clearly articulate that Carols is a Vision Australia event. TV, Radio, Outdoor and Digital Advertising have also been developed to support additional fundraising activities for Vision Australia at Christmas.

Ready to bring your brand to life? Let’s talk

Vision Australia's Carols by Candle light gif
Vision Australia's Christmas Appeal - Light a candle brand mark
Vision Australia's Carols by Candle light characters

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