Vision Australia's Carols by Candlelight

Carols by Candlelight is a Vision Australia fundraising event. You might have sung along but have you ever donated? This was the brand challenge to Brands to life™. The ‘Give joy’ creative platform was developed to help get the message out there.


Brand Strategy + Brand Story + Brand Mark + Brand Identity Style Guide

We set the brand foundations to support the creative platform of ‘Give joy’ and developed a distinctive mark. The mark needed to be celebratory (of course) but also clearly articulate that Carols is a Vision Australia event. TV, Radio, Outdoor and Digital Advertising have also been developed to support additional fundraising activities for Vision Australia at Christmas.

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