Vision Australia's Carols by Candlelight

You might have sung along but have you ever donated? Carols by Candlelight, Vision Australia’s annual fundraising event has been around since the late 1930’s and while the format has remained the same – singing, plus candles, plus togetherness, the brand required a re-fresh to help it articulate it’s ‘Give joy’ creative platform. It needed to remind people that it’s not merely a yuletide, television network event; it’s a fundraising event for Vision Australia with a very clear purpose… to raise funds to help Australia’s blind and visually impaired children. TV, Radio, Outdoor and Digital Advertising were also developed to support additional fundraising activities for Vision Australia at Christmas.

Brand Strategy + Brand Story + Brand Mark + Brand Identity + Advertising