Prolifica is building better living by creating unique spaces that seamlessly combine aesthetics and function. Their work is the product of close collaboration with clients and architects. We worked closely with Prolifica to hone their brand strategy and bring to life their brand Touchpoints. The black and white, crisp, bold and minimal lines of the Prolifica identity were inspired by the form of a steel beam and the positioning ‘Building better living’ speaks to the design aesthetic of the Architect but still understands the practical nature of the home owner and how they live in their space.

Photography / Derek Swalwell    Styling / Mia McGrath


Brand Strategy + Brand Positioning + Brand Story + Brand Voice + Brand Mark + Website + Corporate ID + Vehicle Livery + Visual Identity + Photographic Treatment

What happened next?

Prolifica Building Co. is going from strength to strength, collaborating and building impressive developments with some of Australia’s most highly awarded architects. The brand rollout and website launch has solidified their place in the market as a the premium boutique builder and showcased their ability, projected their philosophy and captured their uncompromising craftsmanship. Their confident brand voice and strong, paired-back, sophisticated visual identity has positioned them perfectly in a incredibly cluttered market.

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