Our challenge was to define the brand, develop a new name (.com url a must) the create a positioning and a visual language for the brand. We used our unique Brand Strategy planning process to humanise and define the yet to be named brand. On the basis of the strategy the name ‘Outdoria’ was created, we positioned it as ‘A world of outdoors’, developed the Brand Mark and complemented it with it’s own visual identity. The brand has now hit the road (with a caravan in tow).
Brand Strategy + Brand Positioning + Brand Name + Brand Mark + Visual Identity