The Heart Foundation are dedicated to fighting the single biggest killer of Australians – heart disease. For over 50 years they have led the battle to save lives and improve the heart health of all Australians. We worked with them to transition existing behavioural change campaigns into digital communications to engage better and to garner more measurable results. By adding the digital advertising element to the Warning Signs campaign, it overtook its 15 month target for click-through and downloads of Heart Attack Plans within the first 3 months making it the most successful digital campaign for the Heart Foundation at the time. We were able to demonstrate time and again that smart, message specific and engaging creative combined with smart digital media planning could get the sort of results Heart Foundation were seeking.
Concept & Creative Development + Advertising + App Development + Website & Digital Design