In a time of rapid growth, building group Canny wanted to sharpen up and consolidate their growing suite of brands and update their digital brand presence with an improved customer experience.
Defining their Brand Architecture and Brand Strategy upfront was crucial for Canny. They had multiple brands operating on multiple websites and we needed to create a single, stronger customer experience. A set of clean, sharp, mono marks were created to ensure a crisp, perfect finish for all Canny brands. We then designed their digital experience to showcase their projects in a contemporary way and present the various architectural, building, development businesses as one.
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Brand Strategy + Brand Architecture + Brand Story & Voice + Brand Marks + Visual Language + Website Design + Digital Design + Advertising