Australian Music Vault

We turned up the volume on Australia’s love affair with its home grown music.

A promise from the Victorian Government saw us working with a team including Creative Victoria, Live Music Victoria and Arts Centre Melbourne to develop a brand intended to celebrate Australian contemporary music – past, present and future. The Australian Music Vault now has a permanent home for interactive exhibitions at Arts Centre Melbourne. It’s free and it’s a place for everyone to explore their love of music, to revisit some of the big music moments of their lives and discover exciting new stories of today’s Australian music scene. Everyone’s welcome. No backstage pass required.

Brand Strategy + Brand Naming + Brand Mark + Brand Positioning + Brand Story & Voice + Visual Identity 


Australian Music Vault - branding applied to tote bag
Australian Music Vault - Brand Visual Language GIF
The Arts Centre Melbourne Visual Language
Mark Gambino's Molly pic
Arts Centre Melbourne Visual Language applied to Brochure

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