Vision Australia's Carols by Candlelight
Carols by Candlelight is a Vision Australia fundraising event. You might have sung along but have you ever donated? This was the brand challenge to Brands to life™. The ‘Give joy’ creative platform was developed to help get the message out there.
HOW WE ENGAGE
Brand Strategy + Brand Story + Brand Mark + Brand Identity Style Guide
We set the brand foundations to support the creative platform of ‘Give joy’ and developed a distinctive mark. The mark needed to be celebratory (of course) but also clearly articulate that Carols is a Vision Australia event. TV, Radio, Outdoor and Digital Advertising have also been developed to support additional fundraising activities for Vision Australia at Christmas.
Ready to bring your brand to life? Let’s talk