CHALLENGE

Since 1956 when it was first introduced to Australia, it’s been a brand people love. Sirena were looking for a way to reengage with its very loyal customer base and also remain relevant to the next generation of tuna lovers.

THINKING

‘I love my Sirena’ became the platform to celebrate this loyal love of delicious Italian style tuna. Through sticking to its roots, while showcasing new flavours in a modern way and embracing product innovation, Sirena remains a relevant and desirable brand.

Brand Positioning + Advertising + Packaging + Digital + Design