Originally The ExchangeGroup, now Marketplacer – a Melbourne based technology company. They have developed a platform that makes it easier for businesses to create successful marketplaces online. The Exchange Group set up several of its own brands including BikeExchange, RenoExchange, FurnitureExchange… but the name was limiting as each of the brands had their own very different target markets. A review of Brand Architecture led to a re-brand. We then rolled out Naming, Positioning and developed a Brand Mark. With Marketplacer now taking their on-line marketplaces software platform to an international audience… there’s likely to be many brands in the future that will be powered by the Marketplacer platform.
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