We have created iconic brands for Herald Sun like SuperFooty, developed awareness campaigns for various specialised sections and been involved with loads of the ‘collect’ promotions – National Geographic DVD’s, recipe books, kids mini books and the much anticipated, annual Footy Card collections. Our all time favourite has been developing the campaign when footy cards went 3D. It was Footy In Your Face. We got to throw footy’s in faces (in post, not reality), and feed the footy obsessed even further with ROCKETBALL, a game we designed and developed right from the brand name to completion, to engage with kids (big and small) even beyond the cards.
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