Scrumptious baking franchise group Ferguson Plarre wanted to refresh their brand and become more relevant in today’s marketplace where food is king. We started with Brand Strategy and developed the positioning that… Ferguson Plarre is a family favourite that still ‘Makes it good’.
HOW WE ENGAGE
Brand Strategy + Positioning + Brand Story + Advertising + Digital + Design
After defining brand strategy and positioning we developed a launch campaign in traditional and digital media to take the new Ferguson Plarre to market. They developed an e-comm website and began to engage with customers in a whole new way
What happened next?
By using equity from the existing brand visual assets (but in an all new way) we retained existing customers and appealed to an all new customer base too. Franchisees are engaged and have been officially voted #1 most passionate franchisees in Australia across all categories.