Canny is a successful Melbourne based property development, architectural and building company who can develop a building blueprint at 10 paces. They wanted professional help when it came to futureproofing the business. Defining their Brand Architecture and strategy and introducing the creative platform of ‘Desirable spaces’ was crucial before moving onto their website redevelopment.
HOW WE ENGAGE
Brand Strategy + Brand Story + Brand Mark + Advertising + Digital + Design
We worked with Canny to define their Brand Architecture and their brand strategy up front. From there we refreshed and evolved the Canny master brand and created a brand hierarchy for the various Canny companies and sub brands. A new website was created to showcase their work and ways, and advertising (on and offline) and multiple brand Touchpoints designed to better communicate the refreshed brand.
What happened next?
Canny has hit some impressive sales goals within their 12 month time frame.
Ready to bring your brand to life? Let’s talk