BikeExchange was ready for a rebrand, looking for a strong identity that would take advantage of the digital space (in terms of legibility) and appeal to all riders. We created a brand mark that was designed with all relevant riding disciplines in mind. The new look streamlined ‘b’ was designed to encapsulate the three main rider disciplines represented by a straight line for Road bikes, a jump for BMX and a steep decline for Mountain bikes. You could say this is ‘Everything Bike’ in one mark.


Before we started on the new brand identity for BikeExchange we had some fun with the previous branding, press play to view our work on a TV spot and digital pre-roll that ran throughout the Tour de France. 

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