Who We are

We’re independent, boutique and nimble. Our brand, advertising and digital developments have launched brands, increased sales, got more bums on seats, helped achieve bigger donations and yes, more clicks for our clients.

We’ve increased brand recognition, repositioned brands from meh to yeah! and most importantly we’ve created deeper emotional connections between brands and customers. This is what makes us who we are, we call it Brands to life®.


Paul’s a Creative Director who’s passionate about humanising brands to create memorable and authentic brand experiences. He develops strategies, identities, stories, visual languages (and whatever it takes) to bring brands to life – so they can engage and connect better with customers. His experience spans across a broad range of brands including; Disney, Levi’s, Volvo, SEEK, STA Travel, Australia Post, Nestlé, Sirena and Adidas. Paul has founded two of Melbourne’s most successful independent advertising and branding agencies, with many highlights along the way including ‘BRW Fast 100’ and ‘B&T Agency of the Year’.


Over the past 20 years Anna has worked in brand strategy and advertising in Australia and the UK across FMCG, Health, Education, Utilities, Fashion, Entertainment, News and Technology. Which is just about everything. From start-ups to grown-up brands in need of a new direction, as Managing Director of Brands to life™, Anna is focused on your business and your customer and how to emotionally connect the two. Developing strategic vision that cuts to the core of a brand, to unlock its inner truth, she works with our remarkable Brands to life™ creative team to deliver it to market. That’s what gets her out of bed each morning. Sometimes way too early.

OUR TEAM: 2+10+20

Anna and Paul lead a tight-knit core of forward thinkers, branding buffs and design experts. Our style and space encourages individual drive for excellence together with group collaboration. In theBrands to life™ building we have a support team of 20 creative, technical and production specialists including digital developers, SEO & SEM professionals, retail business consultants, illustration & animation pro’s and print producers. Together we have a strategic approach to creating, humanising and building brands… and of course, bringing them to life.