25th Sep 2014| by Anna Rogers

B2i – Just how personalised can advertising get?

My good friend Pips Stocks at Brand Hook was recently co-hosting an AMI event and discussed marketers no longer thinking in terms of B2B or B2C but rather B2i (Business to Individuals). Then Voila. I saw this story originally published by AdWeek reporting on  Custom Audiences, the ad targeting tool from Facebook used to great effect by one flatmate ‘stoogeing’ another. Custom Audiences can be used to build a campaign to an audience of one single individual. Talk about B2i.

Take a look how Brain Swichkow went B2i (Brian to individual) on his flatmate’s ass here